Data Science, IT and Big Data provide infinite possibilities for the retail industry. Internal data, cash systems and customer data may provide valuable insight. Together we derive strategies, based on these insights, to successfully guide your company into the future.
Subsequently, we sum up possibilities and assess further options for your optimization of business strategies.
Customer-oriented marketing
For you as a retail company customer satisfaction has top priority. In order to thrill your customers, it is especially important to know and meet their desires. With an extensive customer analysis you identify customers with high revenue potential. Additionally, you always know when to advertise which product. With targeted marketing you make target-oriented addresses to the right customers. You recognize patterns and increase your upselling-potential. We optimize your marketing campaigns regarding location and target audience. Also, we help you identify customers on the verge of cancelling and apply preventive measures (Churn Prevention). Finally, we derive predictions based on our analyses, so that you are perfectly prepared for possible changes.
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Demand-based prognosis
We offer extensive Big Data solutions for demand-based prognoses and automatic disposition. We optimize each step of your supply chain based on complex analyses. Self-learning algorithms predict sales for each individual store. This way you make sure you always dispose of sufficient capacities and products.
Continue reading for more information on demand-based prognoses and automatic disposition.
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Click here for more possibilites of product line optimation.
