Know what your customers want.

Prognoses and pattern detection for your business processes.

Know what your customers want.

As a retail company you are already doing well at applying indicator systems, descriptive statistics. You know what your customers want.

But how fast do your systems operate when combining several issues? Would you like to be able to predict how your sales rate will behave throughout the next days, based on product data, transaction data or external data? Which bundles are being advertized the most effectively? Which products can be substituted? Would you like to optimize your product hierarchy?

With extensive customer analysis, an optimization of your pricing structure or churn prevention we offer customized solutions for your company.

As a leading Data Science consultancy with longstanding experience in retail we will work together to find a solution to meet all your needs.

Your advantages

Product line optimation

  • Identification of combined purchases for bundles and co-marketing

  • Identification of substitute and complementary products

  • Structuring and optimization of retail hierarchies

  • Identification of cannibalizations

  • Predicting the buying behaviour within a specific category

  • Evaluation of product attributes

Site optimization

  • Site optimization with sociodemographic data

  • Sales prognosis for your store

Enablement

  • Integration into existing data warehouse structures

  • Development of self-service analyses for relevant indicators and time frames

  • Meaningful product recommendations

Customized Big Data Solutions for your comapny

Data Science, IT and Big Data provide infinite possibilities for the retail industry. Internal data, cash systems and customer data may provide valuable insight. Together we derive strategies, based on these insights, to successfully guide your company into the future.

Subsequently, we sum up possibilities and assess further options for your optimization of business strategies.

Customer-oriented marketing

For you as a retail company customer satisfaction has top priority. In order to thrill your customers, it is especially important to know and meet their desires. With an extensive customer analysis you identify customers with high revenue potential. Additionally, you always know when to advertise which product. With targeted marketing you make target-oriented addresses to the right customers. You recognize patterns and increase your upselling-potential. We optimize your marketing campaigns regarding location and target audience. Also, we help you identify customers on the verge of cancelling and apply preventive measures (Churn Prevention). Finally, we derive predictions based on our analyses, so that you are perfectly prepared for possible changes.

Click here to learn more about targeted marketing.

Demand-based prognosis

We offer extensive Big Data solutions for demand-based prognoses and automatic disposition. We optimize each step of your supply chain based on complex analyses. Self-learning algorithms predict sales for each individual store. This way you make sure you always dispose of sufficient capacities and products.

Continue reading for more information on demand-based prognoses and automatic disposition. 

Click here for further information on our analytics solutions. 

Click here for more possibilites of product line optimation. 

How does this work?

We implement your questions parallel to existing self service BI solution as a prognostic solution, completing your descriptive indicators. Meanwhile, we rely on your internal knowledge regarding online shop recommendations. Using efficient data bases we make sure to quickly obtain the results of your analyses and directly deploy recommendations. We gain access to the results using a self service platform.

Do you have any questions? Contact us! We are happy to help you.