Knowing what customers want.
As a retail company, you are already very strong in the use of key indicator systems and descriptive statistics. How fast however are your systems when combining different questions? Would you like to predict how your sales will behave the next business day based on your existing product, hierarchy and transaction data and external data? Or what product bundles are best promoted? Which products can be substituted? Do you want to optimize your product hierarchy? Talk to us. Together we will find the answer by corresponding predictions.
How does this work?
We implement your questions in parallel to any existing self-service BI solutions as a forecasting solution that complements your descriptive indicators. For example, your employees might have knowledge necessary for individual recommendations in the online shop. Our algorithms make it available. By powerful scaled databases we ensure that your analyzes and recommendations will be delivered on short notice. A self-service portal gives you access to the results of your forecasts.
Your advantages
- Integration into existing DWH structures
- Sales forecast for your branches
- Conjoint analysis, bundles for co-marketing
- Identification of substitute and complementary products
- Structuring and optimization of retail hierarchies
- Identification of cannibalization
- Meaningful recommendation of products
- Prediction of consumer behavior within a category
- Evaluation of product attributes
- Development of rapid self-service analyses of relevant indicators and periods