Identify customer behavior at the right time
Churn prevention or Churn Management refers to the analysis of your interactions with existing customers and their experience with your products. By processing data from contract management, Customer Relationship Management (CRM) and operative data within in a data analysis , you can derive patterns, which identify customers or accounts on the verge of cancelling.
A high detection rate is important in order to support your team members in getting the right customer to stay. These measures are crucial, as attracting new customers is a lot more expensive then keeping existing clients.